All Articles & News

Jelajah Harta Tanah Malaysia 2026 Launches Auction Series with Strong Market Response


https://cdn.ownerauction.my/images/articles/14/17775305947024.jpg

Kuala Lumpur, 28 April 2026 – NCM Co, together with Owner Auction and lapan Art Auction, successfully launched Jelajah Harta Tanah Malaysia 2026, marking the latest edition of its Auction Carnival series and the official launch of a nationwide auction series aligned with the spirit of Visit Malaysia 2026 supported by Tourism Malaysia.

The event introduced a new nationwide theme focused on exploring opportunities across different regions of Malaysia, bringing together property, automotive and lifestyle elements in a dynamic hybrid auction and carnival format.

https://cdn.ownerauction.my/images/articles/14/17775293492961.png

This year’s edition drew participation from 14 financial institutions and attracted more than 400 registered bidders across property and automotive auctions, reflecting growing confidence and increasing interest in auction opportunities.

https://cdn.ownerauction.my/images/articles/14/17775292508617.jpg

Auction performance across regions recorded encouraging results, with the Southern Region achieving an 84% success rate, while properties in the East Coast region recorded a 25% success rate. The Central Region also saw strong competitive bidding activity, with properties achieving up to 26% upbidding, signalling healthy buyer demand for quality assets in strategic locations.

A notable highlight from the property auction was the strong response to newly completed units in prime locations, with buyers showing growing interest in assets offering potential capital growth and rental yield. The event also saw more than 30 East Malaysia properties successfully sold, reinforcing the nationwide scope of the auction series.


https://cdn.ownerauction.my/images/articles/14/17775293513652.png

The automotive segment recorded successful sales across Japanese, Continental and Malaysian-made vehicles, further demonstrating the breadth of offerings available through the hybrid auction platform.

To support domestic tourism in line with the Cuti-Cuti Malaysia initiative, the carnival also featured tourism-themed rewards and outreach activities. Top three bidders were rewarded with 5-star hotel staycation prizes, while 100 pairs of tickets to Zoo Negara were presented to the top 100 bidders, encouraging wider participation while promoting local tourism experiences.

https://cdn.ownerauction.my/images/articles/14/17775292095645.jpg

Adding to the festive atmosphere, visitors were treated to a special appearance by Manja and Wira, the official Visit Malaysia 2026 mascots, whose attendance added excitement to the carnival and further reinforced support for the national tourism campaign. The outreach team from Zoo Negara also set up a booth at the carnival to engage visitors and promote conservation awareness.

https://cdn.ownerauction.my/images/articles/14/17775292227695.jpg

Beyond the auction floor, visitors enjoyed a vibrant carnival atmosphere featuring local food and beverage vendors, interactive booths and cultural performances. Event highlights included performances by a local dance troupe featuring multinational songs in multiracial costumes, as well as a fire belly dance performance, adding a festive dimension to the day’s programme.

https://cdn.ownerauction.my/images/articles/14/17775293450567.jpeg

According to NCM Co, this edition also saw increasing traction among new buyers, particularly those exploring auction as an alternative channel for acquiring quality assets.

The successful launch of Jelajah Harta Tanah Malaysia 2026 sets the stage for the broader auction series ahead as NCM Co, together with Owner Auction and lapan Art Auction, continue showcasing opportunities across different regions under the “Jelajah” concept.

https://cdn.ownerauction.my/images/articles/14/17775293474477.png

Building on this momentum, NCM Co remains committed to connecting buyers, investors and asset owners through transparent and accessible auction solutions, while driving greater participation through innovative public engagement initiatives and helping owners achieve better value through wider market exposure and mass awareness.

For more information on upcoming auctions and Owner Auction opportunities, visit us at www.ownerauction.my or call 03-2779 4399

FAQ's

Find answers to frequently asked questions

Owner Auction™ is essentially a solution offered to property owners to dispose their property via public auction, whereas Bank Auction is conducted when the property has been foreclosed on and repossessed by the bank or the High Court, usually due to the owner’s / borrower’s inability to settle the outstanding payments on the property.
We have a proven track record of efficiently facilitating the property sale via the modern way of auction by offering a one-stop solution, including marketing, legal and administrative services.
Upon our appointment through a prescribed letter of appointment and receipt of all necessary documents in relation to your property, we will proceed to market and advertise your property. We will also arrange to fix as many auction rounds as we are able to within the validity period stated in the prescribed letter of appointment with an objective to sell your property via auction sale. At present, our licensed auctioneer will conduct the auction once every 3 weeks.
Yes, you can.
Yes, you can, provided you are empowered to do so through a Power of Attorney granted by the owner(s) to you.

Can't find your answer?

We're here to help!

012 - 718 1600
info@ownerauction.my